Ministry of Defence awards £38m media planning contract to Wavemaker
The defence ministry has handed its Armed Forces recruitment advertising account to Wavemaker Limited across radio, television, digital and social platforms.
Written with data automation, every figure verified against the official notice · · 1 min read
Ministry of Defence has awarded £38m to Wavemaker Limited for media strategy, planning and buying services supporting Armed Forces recruitment. The contract covers regional, national and international platforms including radio, television, cinema, press, digital channels, social media and out of home advertising.
The Ministry of Defence has awarded Wavemaker Limited a £38m contract for media planning and buying services centred on Armed Forces recruitment campaigns.
The work spans regional, national and international platforms including radio, television, cinema, press, digital channels, social media and out of home advertising. Wavemaker will develop and execute the media strategy underpinning the defence ministry's recruitment messaging across multiple touchpoints.
The contract was published as an award notice on 17 June 2026. Wavemaker is based in Great Britain.