Ministry of Defence awards £12m media buying contract to Wavemaker Limited
The defence department has appointed Wavemaker Limited to handle media planning and buying services across the entire organisation.
Written with data automation, every figure verified against the official notice · · 1 min read
The Ministry of Defence has awarded a £12m contract for media planning and buying services to Wavemaker Limited. The pan-MOD deal covers media buying across the department. The contract was awarded on 28 June 2026 and published on 23 July 2026.
Wavemaker Limited has won a £12m media buying contract covering the entire Ministry of Defence estate. The award, published on 23 July 2026, consolidates media planning and buying services under a single supplier across all defence department operations.
The contract describes itself as "a pan-MOD contract for Media Buying Services", indicating it spans the full breadth of the defence ministry's media purchasing needs rather than a single division or programme.
Media buying agencies handle the placement and negotiation of advertising spend across television, digital, print and outdoor channels. Consolidating this function under one supplier allows large public organisations to standardise rates, reporting and campaign co-ordination across disparate business units.